Citations can be defined as “all of the information about your business”. Think of citations as your business listing in the yellow pages. Except in this day and age printed phone books have been replaced with websites like Facebook™, LinkedIn™, Yelp™, Foursquare™.
In years past, if a business wanted to increase business, they advertised in the yellow pages of a phone book. Nowadays, printed books are all but nonexistent in today’s marketing environment. These listings have shifted to online/digital solutions. Your business must be listed on top quality citations. These directories point customers to your website. They are providing another avenue for buyers to find your goods and services online.
Consistency of your business listings is an essential factor with website directories. When done correctly, your online “Trust Score,” “Page Rank,” and other factors will improve. Moving your organic search results higher on Search Engine Results Pages or SERPs. You can’t have incorrect phone numbers or old business addresses on random websites. You also can’t spell “Road” as “Rd” on one website and “Rd.” (with a period) on another website directory, or your site will be penalized.
Another difficulty is knowing whether an online directory has dropped your listing altogether. If you were to keep track of your business information on citation sites. You would need to check each listing yourself; this was very time-consuming. Who has time to verify their information is correct and active in every directory? We will professionally set up your citations to get the most from these online profiles. We also offer an affordable monthly service that will monitor listings for inconsistencies. Making sure that your business information stays up to date.
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